"He told me the timeline was six weeks and it was six weeks. He told me what it would cost and that's what it cost. I didn't know that was rare until I'd worked with others."
projects / meridian health clinic
Website and Google Ads campaign.
Meridian is a private health clinic with a small team and a specific patient profile. They needed new patients — and they needed them to arrive already understanding what the clinic offers and who it's for.
The website was rebuilt on WordPress with a clear information hierarchy: services, practitioners, booking. No clutter. The copy was written to qualify visitors before they booked, reducing no-shows and mismatched appointments.
Google Ads were set up in parallel — tightly targeted by location, service, and intent. Budget was small, so every keyword was chosen deliberately. The campaign was profitable from the first full month of operation and has remained so.
what was done
Worked with the clinical team to define exactly who the clinic serves and what those patients search for. Campaign targeting followed from that, not from assumptions.
Clean information hierarchy: services, practitioners, booking. Copy written to qualify visitors — so the people who book are the right fit.
Tight keyword targeting by location and intent. Negative keywords list built from day one to avoid wasted spend. Conversion tracking configured before the first ad ran.
Performance reviewed and reported monthly. Budget allocation adjusted based on what converts — not what gets clicks.
"He told me the timeline was six weeks and it was six weeks. He told me what it would cost and that's what it cost. I didn't know that was rare until I'd worked with others."