services / seo & geo

SEO & GEO.

Found by the right people. And the right AI.

Search is changing. Both sides matter now.

SEO is the long-standing craft of making your site clear and trustworthy to Google — so the people searching for what you offer can actually find you.

GEO — Generative Engine Optimization — is the newer craft of making your business legible to AI engines like ChatGPT, Claude, Gemini, and Perplexity. Increasingly, that's where buying decisions begin.

They're related but not identical. Done together, they cover both ways people are searching today.

seo

Search Engine Optimization

  • Technical audit — speed, structure, indexability
  • On-page optimization — titles, headings, schema
  • Content strategy aligned with real search intent
  • Internal linking and site architecture
  • Google Search Console setup and monitoring
  • Local SEO where relevant (Google Business Profile)
  • Reporting on rankings, traffic, and intent
geo

Generative Engine Optimization

  • Content structured for AI retrieval and citation
  • Clear, factual answers AI engines can quote
  • Schema and metadata for machine readability
  • Authority signals — who you are, what you do
  • llms.txt and AI-crawler considerations
  • Monitoring how AI engines describe your business
  • Plain-English content that survives summarization

An honest note.

Nobody can promise a specific Google ranking, and anyone who can promise a specific AI mention is selling something. What I can do is make your site genuinely worth ranking and genuinely worth quoting — which is the only durable strategy either way.

New websites I build come with SEO and GEO already in place. The work below is for businesses that need it added to an existing site.

pricing

$29 / hour

Hourly. An initial audit and implementation pass is typically 8–20 hours depending on site size. Ongoing optimization can continue monthly if it makes sense.

Worth ranking. Worth quoting. The rest follows.

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