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Local search is one of the most underused advantages a small business has. The work required is specific, not large — and most competitors are not doing it.
Structured data is one of the highest-leverage things you can add to a site. Almost no small businesses do it. Here is what it is and why it matters now more than ever.
Search has two audiences now — humans on Google, and AI engines deciding what to quote. Most businesses are optimizing for one and ignoring the other.
A slow site loses customers before they read a single word. The numbers are not ambiguous. What is less obvious is what actually makes a site slow.