knowledge / category
6 articles
Most website projects go wrong before a single line of code is written. The cause is almost always the same: starting with design before settling the strategy.
Vague briefs produce generic work. Here is a practical guide to briefing a website project — what to include, what to decide first, and what to leave open.
Structured data is one of the highest-leverage things you can add to a site. Almost no small businesses do it. Here is what it is and why it matters now more than ever.
A slow site loses customers before they read a single word. The numbers are not ambiguous. What is less obvious is what actually makes a site slow.
Most business websites are built to look good in a screenshot. That is not the same as being built to work. The difference matters more than most clients expect.
The choice is not about technology preference. It is about how your business actually operates and who will be managing the site after launch.